About this Project

SFU Venture Connection is an incubator program that provides student and alumni entrepreneurs with resources and mentorship to help go from an initial concept to a full-blown business. In January of 2013, I was contracted out for 4 months as a Research and Design Assistant to help with a major visual rebranding initiative to help raise awareness about the program. I provided my expertise in Adobe Creative Suite, primarily Illustrator, to help create a new and consistent brand aesthetic for various marketing collateral. Marketing collateral included: print handouts, posters, digital television slides, newsletter banners, and signage. The signage designs and many of the digital display designs can be seen implemented at Simon Fraser University's Surrey campus today.

From left to right, top row:

•Mockup for SFU Venture Connection office rebrand [PRINT DESIGN]

• Actual printed signs with spaces for grommets [PRINT DESIGN]

• Early stage incubator office sign design [PRINT DESIGN]

From left to right, bottom row:

•Venture Connection logo lockup with social media icons  [DIGITAL DESIGN]

•Venture Connection event digital display signage  [DIGITAL DESIGN]